DeWitt
At the start of this new decade, DeWitt’s positioning in the exclusive category of Haute Horlogerie is stronger than ever. The presentation of several major innovations, such as the first entirely in-house crafted Tourbillon, demonstrates once again that DeWitt is driven by a steady, but constant force. Step by step, DeWitt is building the Manufacture of the 21st century and in its far sighted development, each step is carefully timed and well thought through.
So one may be tempted to ask what makes DeWitt so unique. Well, probably the fact that each person working for DeWitt has adopted this particular "DeWitt personality" made of passion, dedication and curiosity. A brand identity directly inspired by Mr. de Witt himself, whose perception of contemporary watchmaking is daringly different and unconventional.
DeWitt is an audacious brand. And audacity simply means being effortlessly bold, brave and innovative, yet never arrogant or aloof. The subtlety lies in the fact that DeWitt is not trying to be audacious, it is simply in its DNA, in the way the company breathes and works every day. The result is that DeWitt designs and produces watches in a world of its own. Every DeWitt watch is built by a passionate and dedicated master horologist and incorporates a clever twist on the classical watchmaker’s art. And this is precisely what sets the brand apart.
This striking blend of history, art and boldness, this tendency to constantly explore new boundaries and to subtly mix tradition and avant-gardism, in other words this "DeWitt uniqueness" has been baptised "Classical Audacity".
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